Want sexy, urban, effortlessly cool hair in just 15 minutes? Done! Now, one can of dry shampoo, one high-speed hairstylist and 15 minutes of express blow-drying are all it takes to give your hair a fashion-forward makeover.
Seen here on uber-cool model Dree Hemmingway, it’s the blowout for those who fear a) Emerging from the salon with an ’80s-style power bouffant and b) Being forced to enjoy a ‘relaxing’ Indian head massage when all you can think about is the things you need to get on with doing. Plus, you can fit it into a coffee break. Brilliant. Oh, and did we mention it costs a bargainous £15?
‘Dry shampoo is such a big part of women’s daily hair regime now, and it seemed sensible to offer a service that refl ects the speed and, more importantly, the sexy texture and effect it gives to the hair,’ says Luke Hersheson, the man behind the 15-minute blow-dry. ‘If you want to look modern and effortless and don’t have time to sit through the whole washing-and-drying process, this is perfect for you.’
It launches this week at the new Hersheson Blow-Dry Bar in Selfridges, Oxford Street (020 7493 1600). To celebrate the launch of this service at the new Hershesons Blow-Dry Bar at Selfridges, answer the question below for your chance to win one blow-dry per week for a year at any Hershesons Blow-Dry Bar.