14 September 2013 by

SISTER By Sibling Spring Summer 2014: A Retro Hostess With The Mostess

You may think that as knitwear specialists a holiday wardrobe would be a tricky thing to produce. Not so for NewGEN award winners Cozette McCreery, Joe Bates and Sid Bryan. They used their 'agenda-setting' knitwear abilities to great effect: Italian-engineered, slinky, lightweight dresses, intricate crocheted pieces - the type you'd  wear on private beaches, 3D-spiked tricots in bouncy summer skirts  and blown-out neon versions of their now familiar leopard print. These souped up skills coincide with Sister by Sibling's biggest show to date in London, within the BFC tent at Somerset House.

The ultra-fem mood of autumn/winter continues - but all is not as cookie cutter as it seems. With wonder woman hair and a frothy colour palette of denim blue, lilac, pink, and acidic fluoros, the audience were transported not only back in time to the '50s but on a fancy summer vacay from the Hamptons to Honolulu. 

 SISTER by Sibling's Amercian Tupperwaer Party In Full Swing (Catwalking)

'This season we wanted to capture the elegant princess of the post New Look, pre-atomic American Tupperware party,' explained the trio, 'It was an era obsessed with modernity and glamour, shown to the world through adverts depicting domestic perfection that would be sinister if they weren't so camp.' Knowing the trio's punk slant, this perceived perfection was used in a conscious way. Models beamed bigger smiles than those perma-grin presenters on QVC and while each of Sister's scrumptious confections were saccharine sweet on the surface - from the pink swimsuits through to the hand crocheted fringed skirts, rosette embellished jackets and classic shell tops and pencil skirts - each carried a London-friendly undertone of breakaway spirit beneath. Like Posh string vests - Swarovski crystal covered mesh tops - being worn sans bra, despite the lavish and time consuming process each one requires. Even their twists on classically ladylike twin sets (now a bit of a Sibling signature) were  carelessly shoulder-robed and dressed down with spotted denim. All the ticket for the brand's hostesses who lunch, get hammered on a few bottles of vino and find themselves whipping off a see-through skirt and diving into the refreshing waters of Lord So And So's saltwater pool. 

Plenty here to keep the punters happy - retailers will no doubt swoon over the slogo knits, ginghams and atomic leopards, while the brand's loyal and more adventurous customers will layer up in crystal studded floral appliqués and layer down in the more revealing pieces on show.  


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