Preen Autumn Winter 2013: Black, White, Red And Yes Please All Over!

17 February 2013 by

The 32nd floor of Liverpool Street’s imposing new build, the Heron Tower, was the setting for the first show of today: Preen. Olivia Palermo, Leigh Lezark and Michelle Violy Harper were front of house, but backstage the models were lined up and armed with a message from a motivational poster created by the label’s design duo, Thea Bragazzi and Justin Thornton, reading: “You are a pioneer. You walk tall, effortless and proud. A modern woman with intelligence. Strength and desirability. Enjoy! Love love love from Preen.” Lo and behold - these clothes were modern, intelligent, strong and VERY desirable!

Modern? In their refined and elegant silhouettes – i.e. even Preen’s fun experiments on volume didn’t encompass the entire body, just half – like the slightly bustled skirts - which is far more forgiving. The clothes were intelligent, in so far as their skilled pattern-cutting looked like dreamy body-flattering perfection. And each item came complete with all of those little, but oh-so-important, details – like just the right shiny silver zips for the job, intricate crystal-work that doesn’t look cheap (even on a fluffy jumper) or the contrast-colour trim that updated every single blouse collar.

The palette was a classic – black, red, and white – but in no way was their concoction of printed checks, leopard print, devoré, graphic lines, crystals, leather and lace the same old, same old. Strength came from fiercely well-cut tailoring and biker jacket references, as well as some GBH-ready pointed heels. Sexy black lace played peekaboo during an interlude of Jane Birkin and Serge Gainsbourg’s infamous ‘Je T’aime’ - surely fulfilling the desirability factor. But true desirability factor lies in the factor that while Preen’s clothes are forward-thinking and never dull, they’re truly wearable. Feminine but not frou frou. Easy but not sloppy, model-off-duty. Smart but never stuffy. It’s no wonder the chic likes of Olivia P remain firm fans.


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