Ostwald Helgason Spring Summer 2014: The Designer Delivers A Set Of Pooch Perfect Prints

14 September 2013 by

London-based design duo Susanne Ostwald and Ingvar Helgason are best known by the fashion set for their modern silhouettes accentuated by bold colour palettes and striking prints (most recognisably, their chunky block stripes). This year has not only been their most successful yet, having picked up numerous key stockists, celebrities and many more of those high profile street-snapped ladies, but the couple can also celebrate a personal milestone: they’ve been together for 10 years. Furthermore, Spring/Summer 2014 will see their names hit the High Street as their first collaboration with Aldo Rise arrive in stores across the globe.

Our attention at the presentation of S/S’14 today was first drawn to a fun balloon dog logo tee inspired by artist Sean O'Malley, who started out in the seventies as a toy maker. Many fashion eds have picked up on the Jeff Koons-ness of said motifs, but whatever the inspiration it will no doubt set to be one of their cult buys next summer, following their current ‘Charles Baudelaire’ sweatshirt craze and as our obsession with logos continues. Slightly less structured than their previous collections, this was the first time the pair have designed a full-length dress. The result involved a sheer skirt made from a degradé embroidered organza which Ingvar and Susanne have been working on for the past two years. Our favourite staples such as the striped flared skirts and preppy tops were given a more spring like colour palette and new additions such as a printed cornflower blue trench and tailored floral trousers and shorts prove that Ostwald Helgason are still very much on a roll.


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