Moschino Spring Summer 2014 Show Report: You Are What You Are!

22 September 2013 by

It was like the world's most glamorous hen party, a joyful throwback to pre-AIDs era party time to celebrate the 30th anniversary of the quintessentially Italian label, Moschino.

This wonderful show opened with film footage of the house's namesake himself. Moschino was one of 20th century fashion's great mavericks. He died in 1994 leaving behind him fine sartorial jokes, among them clothes emblazoned with ironic slogans including EXPENSIVE JACKET, WAIST OF MONEY and BULL CHIC.

A new collection - Moschino is today designed by former assistant, Rossella Jardini - was a play between good girls and bad girls, think one model in a wimple, the other sporting little black horns, one in black, the other in white and so forth.

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While the new generation were all present and correct and this was as high on colour and spirits as might be expected, the real stars of the show were the models of yesteryear in archive pieces. Pat Cleveland whipped up a storm in an overblown skirt printed with a giant cow (1985), Alek Wek shimmied down the catwalk with an giant question mark across her chest (1998) and Amalia paraded the Italian flag dress (1988).

As if they weren't camp enough, the soundtrack came courtesy of none other than Gloria Gaynor singing 'I Am What I Am', a coup by anyone's standards. If ever proof were needed that fashion is not only life-affirming but also plain good fun it was here.

Watch the the full show below...