22 February 2014 by

Moschino Autumn Winter 2014 Show Report: Fun And Games

'Food, fashion, irony, joy, glamour and couture!' That is how the show notes described Jeremy Scott's catwalk debut for Moschino.

It all happened in a blaze of 21st century publicity: Rita Ora and Katie Perry both took to the catwalk before the show had even started and were duly papped and tweeted across the globe.

Let's start with accessories: it's not news that they are often as, if not more, lucrative than any clothes. McDonald's (sorry, Moschino) Happy Meal and milkshake handbags, Moschino logo belts, baseball caps and rucksacks will doubtless sell out the moment they hit stores - if not before.

The clothes that went with them are likely to see at least some fashionable eyebrows raised. They were deliberately provocative - iconoclastic in fact. Cardigan jacket suits, chain belts (some in neon yellow plastic) and quilting here, there and everywhere were a clear riff on Chanel.  Were SpongeBob Square Pants knits, furs and bags referencing Richard Prince, Marc Jacobs' Louis Vuitton or the original cartoon makers themselves? 

Whatever the thinking behind it all, this was a collection unashamedly based on fast food, chocolate bars, sweets and pop culture more broadly and it made for entirely upbeat viewing. The final sequence of gowns - or Pop Couture as they were labelled - were inspired by snack packaging according to their creator. We liked the crisp packets best. Bacon flavour.

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