Standing in the crush of her Lincoln Centre Spring/Summer 2014 presentation, Jenna Lyons was the picture of put-together calm. Sporting a pair of limited edition vintage khakis and a foiled sleeveless top, Lyons certainly practises what she preaches. "I've said it before, but the key message for JCrew and this collection is to break all the fashion rules and mix all the things together that you aren't supposed to," she explained.
That meant iridescent lace skirts paired with printed tees, a laser cut leather top with embroidered rivet holes combined with pleated Bermuda shorts and those khakis - paint splattered and with a mega turn up offering an instantly covetable update on the boyfriend jean.
The New York micro trend of frills and flounces was addressed in a virginal white mini and printed flounce hemmed skirts bringing plenty of femininity to proceedings. But that mix of boy and girl made sure the collection didn't read as cutesy.
Other J Crew signatures were also addressed- jewel encrusted blouses and tees, silk printed cocktail pants and an array of eye-catching prints from a sweater emblazoned with surf waves to motif matching oversize tees and shorts. All of which will be tantalisingly available next year in the brand's three new London stores which open in November.
Lyons has the power to make the mundane marvellous, and elevates the basic to something precious. We can almost here those Regent street tills ringing.