When recently chatting with designers Justin Thornton And Thea Bregazzi about who the Preen woman is, they explained an inspirational group of friends who are always kept in mind and catered for. Ranging from doctors and lawyers to fellow creatives they are all chic, all grown up, all in need of beautiful, practical and easy clothes. The other thing they had in common were the '90s party days, where rave was a regularity and the fun times came by the bucketload. Something that doesn't just get forgotten - once a raver, always a raver, right? It may sound like a bizarre dichotomy - business rave - but spring/summer 2014 manages to be all that, and more. Grown-up goodness came from the silhouettes - pencil skirts, fitted dresses, tailoring, starch white cottons and midi stilettos from a first collaboration with Sophia Webster... But the mad-fer-it soon revealed itself in neon pink, '90s spaghetti strapped slinky frocks which you could wear day and night, synthetic bomber jackets, backless jumpers and asymmetric (and zig zagged) hems. The actual reference point was Miami, or rather the pair's perception of Miami, because they've never actually been there. From the architecture (see the zig zags and panelling) through to the greater vibe, GraziaDaily can confirm that this too is a place that likes to party hard.
In addition the duo compounded some existing Preen motifs, colourways and ideas - like the kaleidoscopic patchwork print in pink, white, yellow and blue or the updated shirt dress and zip-away sleeveless coat. This time however, an athletic, all-terrain idea was introduced with foil-like parachute anoraks billowing behind slim-fit pretty dresses, or the way delicate napkin vests were fastened at the back with straps and backpack buckles. While the Preen girl may not climb actual mountains by day, we reckon she certainly likes to be prepared for any eventuality. And these are just the kind of empowered but never serious, sombre or too sensible clothes to do the job.