15 September 2012 by

Holly Fulton Spring Summer 2013 Embellished Beach Party

Holly Fulton Spring Summer 2013

Pic from Grazia Instagram graziafashioned

Immediately after Holly Fulton’s show today, all the fashion editors were smiling because it was so refreshing. What a lovely, summery, pretty show, with a happy soundtrack of Paul Simon, Graceland. But certainly not bland – for the clever designer has branched out considerably from her last few shows, with more texture, textiles, fabrics and shapes than ever before.

‘We started with the embellishment first’ Holly told us backstage after the show. I just really wanted it to be as bold and as multi-media as possible’.  And it was, we listed PVC, clear and pastel coloured, leather, snakeskin, raffia, what looked like some woven wicker or bamboo, and that amazing embellishment – like 3D sequined roses on jackets, skirts dresses and tops. Beautiful.

‘My inspiration came from my first trip to LA this year,’ Holly explained where they have this culture of optimism, and sort of saccharine sweet optimism about everything. My muse in particular was this girl called Patti McGee, who was an amazing female skateboarder in the 1960’s, with great big peroxide hair – a great look.’

The shapes of the clothes included all of Holly’s signature looks, nipped in shift dresses, pencil skirts, and cute bikinis but also plenty more – loose boxy blouses, shorts, an amazing PVC prom dress gathered at the front for extra drama. We loved it.

And what about the choice of shoes? Flat, simple espadrilles? ‘Oh yeah, absolutely went for flat shoes – because this girls is really carefree you know, she’s just floating around in these pumps, she's on her holidays, she’s not stomping around in high heels.’

Is it because you can’t skateboard in heels?

‘Well I don’t know about that! You probably can!’

In Brief:

Soundtrack: Paul Simon Graceland and Martha And The Muffins – Echo Beach

FROW FACES: Gemma Arterton and Tolula Adeyemi

What we wanted: Anything with the embellished Mexicana roses on it!


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