Proenza Schouler Spring Summer 2013: Python Patchwork & Digital Prints

13 September 2012 by

There’s been plenty of heat on the Proenza Schouler twosome Jack McCollough and Lazaro Hernandez this fashion week, with The New York Times publishing a glowing article and the opening of the brand’s first standalone store on Madison Avenue just over a week ago. So it was with high expectations that we entered the industrial, concrete style venue which was packed to the rafters with onlookers desperate to get an eye on the new wares.

Jack and Lazaro duly delivered with a collection guaranteed to not only pull in rave reviews but also to get those brand new tills ringing. From seriously hip leather and python patchwork vests to sexy-grunge halters, they provided a contemporary wardrobe of separates and frocks with plenty of personality. Tapping into the trend for ‘cut up’ bricolage – as seen already at Phillip Lim  - the boys spliced fabrics and prints to create a collection of striking gowns that weren’t a million miles away in colour energy from the Queen of prints Mary Katrantzou. On closer inspection fabrics had been digitally printed with crowds of people, abstracted to keep the thought provocation less literal.

Other highlights included patchwork leather jackets, coats and two pieces – skirts and tees for example – created with such a sense of quality and luxury its worth betting that the vast majority of the label’s young fans will choke at the price point. One thing’s for sure: this is a brand with serious ambitions.

Music: A digital tonal mashup – pretty esoteric for our tastes
Key Look: Bricolage and patchwork dresses and separates
Top Model: Joan Smalls


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