11:00 'Quality and luxury have always been the essence of the ready-to-wear and these remain the cornerstone of the collection while a new notion of versatility, modernity and ease have been introduced,' Victoria Beckham writes in the show notes for her latest collection. 'Signature silhouettes and details have been referenced and progressed in new forms with contrast and texture. This has allowed me to continue to investigate embracing the female form and further explore the notion of how a woman can emotionally connect with her clothes and how they make her feel.'

10:45 So what's the verdict? Over to Grazia's Katherine Ormerod in New York:

'Victoria Beckham's gone for a fresh and fun direction this season. While we're used to seeing sophisticated knee-length, structured sheaths from the designer, for Spring Summer '13, it's all about the short and flippy hemlines, tennis-inspired skirts and sporty aesthetic.

'Each piece was very minimalist rather than in-your-face glam and the collection was very disciplined in terms of the colour palette, with just the occasional pop of zingy tangerine amid the monochrome. This is for the VB fan who wants to look city chic but doesn't have time to be high-maintenance.

'Zips that were left open to reveal the fabric underneath provided interesting detailing, as did the visible underwear - namely a beautiful bra worn under a simple jacket. Could a lingerie line be VB's next venture?

'On the accessories front, the show opened with a parade of pilgrim hats and flat sandals that were laced up to the knee, reminding us of Alexander Wang's footwear but in a less-street, more-refined stylee. Without a platform heel in sight, it looks like Beckham is taking herself much less seriously.'

@Grazia_Live

Scroll down to see our Twitter snaps live from the FROW and backstage - including a certain Mr Beckham...

@Grazia_Live

10:42 We love this zingy colour - but is it tangerine or pumpkin? Discuss.

@Grazia_Live

10:34 WOW, Victoria Beckham has gone sleek and sporty this season.

@LauraCraik

10:27 The first look! 

@Grazia_Live

10:22 On the FROW, we've spotted Maria Sharapova sitting next to Victoria's BFF, Anna Wintour, and Hamish Bowles. Loving those hot pink trews, Maria!

@nytimesfashion

10:19 And the show is due to begin Any. Minute. Now.

@BabylissUK

10:15 The models are ready to hit the catwalk...

10:12 The lady of the hour, VB herself, has been spotted backstage sporting a LBD. How very Posh Spice.

@VictoriaBeckham

10:04 Anna Dello Russo is in the building! And she looks suitably chic in a Victoria Beckham creation.

@GRAZIAbeauty

10:00 A VB croissant for brekkie? Don't mind if we do.

@VictoriaBeckham

9:55 Lady Becks herself has just tweeted this snap of the model line-up. The countdown is officially ON!

@AmericanSalon

9:50 It's all about the minimalist, modern hair look with two textures, explains Creative Consultant Guido.

@BaBylissUK

9:48 And here's the essential kit from Babyliss.

@GRAZIAbeauty

9:43 Okay, let's get on with what we're here to do: drooling at David checking out the beauty buzz. This Babyliss Volare Ferrari hair dryer is the key tool for the look Guido is creating.

@GRAZIAbeauty

9:37 Blimey, doesn't Becks look dapper? Talk about a Sunday morning dream come true!

@GRAZIAbeauty

9:34 It's David Beckham! Oh, how we swoon. The couple's little daughter, Harper Seven, is also backstage sporting a cute pony tail in honour of mummy's show.

9:30 Grazia Daily is backstage at the Victoria Beckham show, held at the gorgeous New York Public Library, and guess who we've just bumped into?

For all the live action from the FROW and backstage during New York Fashion Week, stay tuned to Grazia Daily's Shows section and to @Grazia_Live on Twitter.