Issa London A/W 2012: Daniella Issa talks Trans-Siberian Express – and LFW stress!

19 February 2012 by

It was an explosion of colour and energy as the models filed out to the sound of an exhilarating beat in the courtyard tent at Somerset house last as night when Daniella Issa previewed her autumn/winter ’12 collection for her label Issa London. Titled Trans-Siberian Express, the collection took us on a journey from Moscow (think fur hats, cashmere military inspired coats with gold buttons and dramatic capes with contrast trim) to Beijing thanks to kimono inspired jackets as well as Chinese cheongsam dresses and detailing. As the designer herself put it to Grazia, ‘It was a decadent, glamorous, ornate, classic journey.’

Daniella – for whom the stakes have been somewhat heightened since receiving Royal endorsement from the Duchess of Cambridge – admitted to being a touch jittery before the collection. ‘I’m nervous our luck is going to run out, we always cut it so fine with the final details and alterations beforehand!’ she revealed. No prizes for guessing then what her favourite part of the design process is. ‘Right at the end! I love styling the collection and seeing it come to life.’ 

She didn’t need to be nervous. There were enough of Issa’s trademark silk jersey dresses in both knee length and maxi, printed and block colour, to please her hardcore fans. And one floor sweeping emerald green number that looked particularly suitable for her most high profile fan, Kate. Vibrant prints in both ditsy and bold designs appeared on dresses and leggings that were styled together with printed headscarfs too. But, this season, there was also a touch of the ‘20s with Art Deco inspired party dresses in liquid gold, with stunning beadwork – ideal for Christmas time.

‘The Issa woman can be any woman who wants to be feminine, chic and enjoy being a woman.’ Daniella said after the show of her muse, near giddy with excitement. ‘She tends to be someone with responsibilities, whether she is an executive or a housewife, she likes to be chic in an easy and effortless way. She is always on the move with her eventful lifestyle: work, lunches, meetings, parties, traveling and needs a dress that will carry her through the day.’

That thinking was clear in the tailoring that appeared in outwear, especially the muted coat that was elegantly nipped in at the waist and aptly styled with a polo-neck. It felt right up a certain Royal’s street but, maybe  that’s because most of the models seemed to be sporting a K-Mid, half-up-half-down glossy, bouncy, ‘do! Well if it’s good enough for Kate...


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