LFW A/W ‘11 Report: Erdem

22 February 2011

The Grazia girls love a bit of Erdem. Between us, we own quite a few pieces, mainly from the Autumn/Winter 2010 collection - those waterpainty blurry florals in deep moody hues. And, we're currently still saving up for Spring/Summer '11's English Garden prints (or that red lace dress - swoon), so Erdem is one of those shows that we regard as a preview-shopping trip rather than just, y'know, fashion.

So which prints will Erdem be enticing us with next season? A fierce-almost-fluro pink rose pattern. Monet's-waterlilies style dresses and trench coats (Anna Wintour paid Erdem a visit pre-show, and by all accounts loved what she saw - the printed coats are very her, and will also be coveted by every Erdem fan).

The Grazia girls will be fighting over the long sleeved tailored split front dress in jigsaw-panelled mixed textile dress that called to mind Michael van der Ham's signature style (no bad thing), and the Sixties style long sleeved shift dresses in off-shades of red, blue and ochre overlaid with black ornate lace - yes, please. The splashy painterly prints and velvet dresses were maybe less appealing than the oh-so-pretty floral silks, but Erdem can easily tempt us with his slim floral print trousers, (although probably not with a matching shirt and jacket). And the evening wear - drapey, maxi versions of all of his prints - were the stuff of dreams. Erdem is still on top form - we'll all be bankrupt by the end of the year.

- Angela Buttolph


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