NYFW A/W ‘11 Report: The Row

15 February 2011

A funny thing happened to me at The Row. I thought only one Olsen was there, but doing incredibly quick changes as she showed editors through the collection that she designs with her sister. It was only about an hour later  when I was chatting to someone at the next show that I realized they were both working the room. I am rubbish with twins.

I have an excuse. I was completely distracted by the clothes. I am the leader of the sceptic pack when it comes to celebrity collections. But I have had to eat my words at Victoria Beckham and I am quite willing to admit that cynicism on my part as to the Olsen’s qualifications to deliver a fashion collection was more about the inflexible side of me than their actual abilities.

The Row, by Ashley and Kate Olsen is eye wateringly expensive but it is also a work of minimalist luxury that oozes classic quality. Double faced cashmere full skirted shift dresses with pert capped sleeves; an ankle length strapless cashmere column dress with creamy wool kimono jacket layered over the top; lace dresses cut straight to the ankle in 1920’s style layered up  with knitted fur short sleeved sweaters and a saffron coloured cotton parka with fluffy fur collar are all exercises in how to make a simple thing excellent.

Good for them. Now all I need is their spending power.

- Paula Reed in New York


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