21 February 2010

LFW AW10 report: Holly Fulton

In the early days of London Fashion Week it is sometimes hard to make an impression. Even if audiences love you at the time, come Tuesday night, it is difficult for them to remember what they saw at the start. But there are no such worries with Holly Fulton.

Last night we were part of an intimate catwalk show, that had us sitting opposite her very proud family (who Holly kissed at the end which brought a tear to our cynical fashion eyes).

Showing twice at Fashion East in the past, Holly has now graduated into the main schedule, even if she is still in the smaller showrooms. She made a name for her Art Deco prints, and while that is still the backbone of her collection, it has grown from something gimmicky into something beautiful. Opening with snake print shift dresses, followed by 'fur' sleeved suede dresses and disc-print T-shirt dresses, we were hooked. Accessorised with her Empire State Building (Holly was on that case well before Alicia and Jay-Z)  earrings and huge glass bracelets, the collection was so succinct and wearable that the models looked totally at ease - very rare at the shows. Even though we could have happily sat through a collection of dresses, Holly remembered that it was an AW collection and produced jackets in orange and black with a snakeskin insert (that we need now - it is FREEZING in London), trousers and fur trapeze tops. Her familiar Swarovski crystal dresses closed the show, but even those seemed to have a fresh new twist. Holly Fulton doesn't need a catwalk show. Because she already has us in the palm of her angular designs, and we love it!

- Kay Barron


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