Two huge robot-like cameras dominated the set at Alex McQueen’s spring/summer show, while a huge LED screen backdrop featured a film by Nick Knight of a naked woman's metamorphosis from human to sea creature (via handful or two of snakes!). Much hype surrounded McQueen's collaboration with SHOWstudio to live stream his show to a worldwide audience – and for the show audience, gone was the anonymity of sitting in a darkened venue, as the cameras menacingly patrolled the rows of fashionistas for all to see.
With the collection entitled Plato’s Atlantis, McQueen presented a series of breathtakingly beautiful short print sculpted dresses, each one unique and almost couture like in its intricacy. An army of models appeared other-worldly in their alarmingly high ‘armadillo’ shoes and with prosthetic gills attached to their cheeks, suggesting a change from human to fish.
From snake to Prince of Seaspray in all the ocean's colours, chic grey coats cut over printed body-con dresses and rubbery tailcoats, tunics and leggings – McQueen’s underworld fantasy glided by an audience gripped by the sheer spectacle.
But of course you probably know all this having watched the live stream…. Or did you? The last track was Lady Gaga’s new song Bad Romance and, after she allegedly tweeted the news of its broadcast, the singer’s fans inadvertently crashed the live stream system.
- Charlie Miller in Paris
And if you did miss it, you can watch the video at www.alexandermcqueen.com/int/en/corporate/archive2010_ss_womensp.aspx
UPDATE! This cute tweet from the designer himself on two days after the show - @McQueenWorld: Sorry to all of you who didnt manage to see the show live yesterday….we are blown away with how many of you tried to watch..!! Thank you!