LFW show report: Jeremy Scott

22 September 2009

In celebration of Jeremy Scott’s pop-up store in London and, of course, LFW’s exciting 25th anniversary, the king of youth culture decided to bring his NY-based show to our wonderful circuit for the first time ever – and with him came a bucketload of fun. And if you’re familiar with his bold, fun and irreverent fashion, you’d expect no less.

That would explain the change in FROW-ttitude – step up a buzz of kool klub kids from NY and London in Jeremy’s many quirky signature prints (Mickey Mouse ears, planets, dice and Keith Haring squiggles) all photographing each other and bandying across the catwalk to give big fashion kisses to all and sundry, including many a drag queen. And would you believe it, such exuberant crazy hair arrangements and sunshine-y outfits were enough to crack a smile on even the most serious of fashion editors' faces. After witnessing some cheeky Longchamp bag stealing (one girl took THREE of the bone-print pink canvas bags gifted to the FROW) and a last minute dash for seats, the show was ready to begin.

Pumping bass combined with The Flintstones theme tune (as arranged by Leigh Lezark’s DJ trio The Misshapes) set the scene for Jeremy’s pop-tastic take on the stone age. Cue piled high, bone-adorned scruffy hair dos à la Wilma Flintstone, bright orange, pink and lime green animal prints with sharp zig-zagged hems cut into cute little asymmetric dresses and wraparound jackets and skirts were ironically fastened with plastic comical bones too. As if that wasn’t getting everyone all giggly and excitable as it was, Scott pulled out his trump card of high profile runway ladies - Daisy Lowe got animalistic in a rather risqué black leather bikini, Pixie stomped her runway walk, while Sessilee Lopez, Liberty Ross and Eliza Cummings yababdabadooed their way through bright pink leggings, biker jackets and fluffy feather colour-pop dresses. OK, so Anna Wintour won’t be rushing to clad herself in the stuff, but Jeremy’s not trying to be high-fashion glamour – he’s the voice of the cool youth, who want novel, fun and bonkers clothes to get them noticed in a packed out sweaty rave.

- Hannah Almassi


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