LFW show report: fashion goes fun at Ashish!

19 September 2009

Ashish Gupta may have only arrived on the fashion scene eight years ago, but since then he’s become a firm favourite with A-list fashionistas on both sides of the pond. Sitting front row this afternoon were ex-Destiny’s Child member Michelle Williams, Roisin Murphy, Paloma Faith and fashion darling VV Brown (wearing possibly one of the biggest fur hats we’ve ever seen) Then again, judging by his round the world tour inspired collection, it’s not hard to see why. Influences from Paris, Miami and New York were evident in images of the Eiffel tower, Florida-style beaches and the Statue of Liberty that were splashed across signature sequin micro mini numbers, and a flashback to the Eighties was more than apparent in the tie die and big shoulders. Tongue in cheek phrases followed suit painted across sequin t-shirt dresses and tops that drew a smile from everyone in the front row, but the biggest news was Ashish’s collaboration with Nike – the US giant’s first capsule collaboration with a fashion designer. The ultimate in lux sportswear, sequinned Nike logos swooshed past us on tees and dresses. So what we want to know Ashish, is can we have some for our Nike 10k run?
- Sophie Ferguson Jones


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