A new era at Chloé

06 October 2008


The vibe: The buzz of excitement hit us full on as we walked into the enormous tent at the Tuilleries Gardens in Paris, where the Chloé S/S '09 show was being held on Saturday. The place was packed to the rafters with fashion folk keen to see whether after a few seasons in the wilderness, Chloé's new designer, Brit Hannah MacGibbon, could return the brand to it's former status as the go-to brand for the sexy-cool set.

The back story: MacGibbon, who worked with Phoebe Philo during Chloé's glory days in the early Noughties certainly has the insider knowledge to entice those women back to the Chloé fold.

The clothes: As Karlie Klass sauntered down the catwalk to the strains of Toni Basil's hit 'Hey Mickey!', the scene was set for a collection with a decided '80s theme. Gathered waist trousers, big shoulders and bronze lamé were all key motifs of the collection. The colour palette was summery fresh: sky blues, Persil white and shell pink were mixed with beige-y pink (which looked remarkably similar to the shade used on Chloé packaging and carrier bags). Standout pieces were the sand-coloured cinch-waist jumpsuit and the elegant, round-shouldered blouses. Special mention also goes to the fab shoes.

The verdict: There were flashes of brilliance in this collection that gave us the confidence that, under MacGibbon's steerage, Chloé is well on its way back to the mega waiting list, super-brand status of the past.


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