Henry Holland isn't trying to be the next Comme des Garçons or Lanvin. He is a poptastic designer, with fun friends who love nothing more than bouncing on the front row, whooping and cheering his amazing rise to fashion fame. They certainly did that last night – singing along to the soundtrack provided by New York DJs The Misshapes and wearing last season's Henry Holland collection. There was Peaches Geldof stroking the thigh of Amy Winehouse's gay best friend Blake Wood. Next to them was Alfie Allen who was bobbing his girlfriend Jaimie Winstone on his knee. Finally Pixie Geldof – after walking for PPQ and Luella – was watching the show with Nick Grimshaw. The only absent friend was Lily Allen, who is on tour.
The last member of the Henry Holland posse was backstage. Yes, we're talking Agyness Deyn, who came to London just to walk for him – guaranteeing him plenty of publicity. Now, that is friendship. We caught up with her backstage before the show and she told us: ‘Henry's collection this season is amazing – it's like seeing a different designer each season, but with the same elements. It's poppy and bold and totally reflects his personality. It feels more luxurious and sophisticated for A/W '09 – Henry's totally growing up. But I always feel so nervous before his shows 'cos he's like my brother and my husband in one!'
Certainly his cheeky rhymes on T-shirts just three years ago have been reinterpreted into cheeky themes – this time a Dulux paint chart. Watch the video below to see Agyness's romp down the catwalk...
And check out what was going on backstage before-hand too.
- Melanie Rickey