It's not often you get to witness a national treasure of Dame Shirley Bassey's stature cheek by jowl with hip popstar types (Roisin Murphy), rock-god offspring (Leah Wood and Lizzy & Georgia-May Jagger), ex-supermodels (Erin O'Connor) and even the odd reality TV star (Victoria Hervey). Yet, at yesterday's Jaeger S/S '09 show, this seemingly bizarre group were front row and centre. They were there to witness Jaeger's second catwalk show since its transformation from the go-to-store-for-home-counties-ladies-of-a-certain-age to global fashion brand began. We sat behind Erin and the Jagger girls who were all lapping up the 1940s-inspired 1970s silhouettes (do keep up - the ‘70s were all about channelling the ‘40s dontcha know). Think billowing chiffon maxidresses harnessed with nipped waist/short sleeve/puff shoulder jackets, sherbet coloured trouser suits with wrap-style jackets (their cropped peg trousers kept the whole thing from slipping into retro pastiche) and loose minty green silk all-in-ones.
Utterly wearable and totally chic, the seemingly strange mix of front rowers suddenly all made sense: Jaeger is a label that delivers fabulous and wearable fashion across the board, whether you are a dewy teenage ingénue (Georgia-May) or glamorous 70-something like Dame Shirley. Not something you can say for many of today's youth-obsessed fashion labels. Standout pieces included white broderie anglaise balloon pants (or posh jogging pants by another name), which were shown with chunky - yet sexy - sandals, a pair of 7/8th pistachio green paisley pants (bohemian chic at its very best) and tiny "feathered" effect bolero jackets worn with floor-sweeping dresses. No wonder the front-row ladies were in raptures.