The most-anticipated LFW invite

01 September 2008


Every season, there's one invitation we await even more eagerly than the rest - the Gareth Pugh-designed trinket that gives you access to Moet's VIP champagne tent. For S/S '08 it was a Swarvoski-crystal studded key ring, which swung from Mulberry Mabel bags up and down the front row. Last season it was a pink rose pin made from the softest leather, in typical subversive Pugh style. So what's it going to be this LFW? We'll let you know the minute it lands on our desks. This season Pugh has chosen to show his collection in Paris so the Moet champagne tent will be the only place his designs will be on display in his hometown. We've also heard that the decor will nod to the underlying theme in his mainline collection, so we'll be analysing the invitation in true ‘if only there was a fashion A-level' style as soon as it's here. Watch this space.


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