27 August 2008

Henry Holland revamps the 501

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Grazia's Fashion News and Features Assistant Hannah Almassi checks out Henry Holland's latest collaboration.  

What happens when you give Henry Holland a laser cutter, a pair of iconic Levi 501s and the freedom to go nuts? Absolute genius, that's what. I've just had a sneaky peek at the new 501® Jeans by House Of Holland collaboration and for the first time in a while, I want to buy some denim! Influenced by Beverley Hills 90210 and 90s American youth culture the 6 customised pairs feature polka dot prints, floral turn ups and laser cut outs; all meaning that these babies are for the most fashion forward denim lovers out there. Henry says of the collabo: 'Being involved in the relaunch of something as iconic as the Levi!s® 501® is a real honour.... I'm so happy with the outcome.' Launching on 18 September in Selfridges ‘Superbrands' department, you'll have to fight the London Fashion Week crowds to get your hands on a pair because there's only 70 being released. See you there!


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