We're All Toast! The Hot New Food Trend To Come Our Way

12 March 2014 by

<Serious Eats. Photograph Lauren Sloss>

It’s a trend that’s started in San Francisco with Toast Bars springing up everywhere selling, you’ve guessed it... toast. Go in for your morning Soya Mochacino and you can order your favourite slice from a Toast Menu, with the topping of your choice, done to the exact browning and crispiness you want. If you're ever in San Fran check out cafés like Trouble Cafe (pictured above their cinammon toast is reportedly divine) and Acre Coffee

But, TOAST, we hear you cry, reeeeaaaaally? Well, firstly, this is not just any toast. It has to be made with artisan bread (rye, walnut, brioche, quinoa, sourdough, splet, fennel and raisin; take your pick). Toppings include gourmet combinations such as cinnamon sugar and almond butter, many with a fresh, healthy, homemade twist. (So put away that white doorstop Sunblest now!).

Three reasons why we think this trend will take off here: firstly San Fran is officially the Bread Capital of The World (this is according to many food experts who head to the city for foodie inspiration), and where SF leads, other capitals will no doubt follow.

Secondly, as with Dolly Parton at Glasto or the return of Grunge and Timberland boots, everyone loves a revival… And lastly everyone has got a toaster. Okay, so it may have been moved to a dusty corner in these All-Carbs-Are-Evil times we’ve been living in, but hopefully this means things are changing. 

And it seems, there are already signs this trend is taking off here, with eateries as bakery-cum-café Breads Etcetera serving up DIY Toast, where, for £6.50, you can slice and toast your own bread from a range of their fresh breads made on the premises. And E5 Bakehouse, an East London artisan bakery and coffee shop, pictured below. Offering everything from Borodinsky Bread (Russian Rye Sourdough) to British Spelt loaf (buy loaves to take away), one visit here and we can guarantee you'll get back into the bread habit. Pass us the butter!




Breads Etcetera 127 Clapham High Street, London, SW4 7SS

E5 Bakehouse, E5 Bakehouse, Arch 395, Mentmore Terrace, London E8 3PH



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