Instagram Can Kerb Your Appetite! No, Really, There's A Study To Prove It

09 October 2013 by

(Picture: via Pinterest)

Sick of pictures of delicious food clogging up your Instagram feed? Think again. A study has now suggested that staring at pictures of mouth-watering dishes might actually curb our cravings for all things tasty.

Marketing professors at Brigham University conducted an experiment to test whether looking at pictures of yummy food can actually affect your consumption of them. Jeff Larson and Ryan Elder asked 232 people to rate the enjoyment they gained from eating food after staring at multiple pictures of various snacks. Half of the group were exposed to photos of salty snacks; crispy, pretzels and fries, and the other lot were shown pictures of sweet treats; cakes, truffles and chocolate. After the viewing, all participants were treated to peanuts and the salty snack participants reported less physical enjoyment from eating the salty peanuts than the half who looked at pictures of the sweet snacks, therefore suggesting that their hankering for salty foods had been satiated by merely looking at pictures.

"In a way, you’re becoming tired of that taste without even eating the food," said Jeff of the experiement. "If you want to enjoy your food consumption experience, avoid looking at too many pictures of food. Even I felt a little sick to my stomach during the study after looking at all the sweet pictures we had."
Click through the gallery below for 10 pictures to make sure you never crave naughty food again.

****UPDATE Sifting through picture upon picture of junk food to find the pictures for the gallery has made us nothing but hungry. Jeff and Ryan can do one. We're off to buy a hot dog.



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