To celebrate '25 years of pleasure', Magnum have partnered up with luxury department store Selfridges to open an indulgent experience and release a limited edition ice cream. The special 'create your own' is part of the marvellous 'Meet the Makers’ food campaign at Selfridges.
Magnum ice cream, the brand synonymous with pleasure is the first ever food brand to take over the Selfridges Concept Store in the Wonder Room of their Oxford Street store (above). Shoppers are allowed to create their very own personalised ice cream at the Make My Magnum experience including a yummy selection of chocolate coatings and delicious toppings. Magnum Pleasure Makers (as they are known) dip each ice cream individually in deliciously decadent chocolate. You then pick your topping, from rose petals to marshmallows and chilli flakes and there are thousands of flavour combinations to choose from. Each individual creation is perfected with a drizzle of your choice chocolate and finished with a classic M chocolate coin decoration. How much is this bespoke ice cream experience going to cost we hear you ask? ONLY £4.50. Now that sounds like a bargain to us!
The Grazia Magnum
Grazia's Vic Grier went along to Selfridges last week to create the very special 'Grazia Magnum' (above) which is now available as one of the choices at the Make My Magnum experience. Creamy vanilla ice cream dipped in white chocolate with 'super food' goji berries, coconut and beautiful blue cornflowers, drizzled in white chocolate and finished off with a white chocolate M coin.
Thinking of giving it a try? Don't forgte to tweet your thoughts to #MagnumXSelfridges!
Make your own Magnum is running at Selfridges until August 30th 2014.
Follow Vic on Twitter @VicGrier