Slogos – that is, slogan and logo motifs – are omnipresent. From Topshop to Net-APorter, the streets to the runways, you can’t escape them. They’re emblazoned on tees, sweats, caps, bags, jewellery and more.
Pick the right piece and you’ve got a trendticking, conversation-starting, winning buy. There are degrees of slogo-ing, however, and it’s all about finding the perfect match for you.
Some are distinctly in-your-face – for example, ‘You can’t make a hoe a housewife’ or ‘Up yours’ are best left to those with major sartorial swagger, like Rihanna. Then there are the die-hard designer fans, who love to gild their wardrobes with conspicuous label logos: think Balmain, Chanel, Givenchy, et al.
But if subtle is more what you’re after, stores currently provide an array of sweet, never-offensive versions – just check out Christopher Kane’s Petal tee for inspiration. So, which slogo crew are you in? Click through the gallery above to find out...