Slogan sweatshirts first became a key buy last winter with Givenchy's cult sweatshirt featuring Disney's Bambi and as we move into Spring the good news is they’re here to stay. Alexander Wang’s Parental Advisory sweat had long waiting lists from the moment it hit the runway last september, and since then other designers have jumped on the bandwagon: Ashish mixed Cocal Cola logos with sequins for their SS14 range, and Christopher Kane reflected his floral collection with a mint green Flower emblazoned sweatshirt.
Judging by the Autumn/Winter 2014 fashion shows, the motif trend is set to get even bigger next winter as designer Jeremy Scott debuted his second collection for Moschino emblazoned in McDonalds branding and logos. But as for those you can buy now, if you're feeling expressive, Untitled and Co has a great range of humorous sweatshirts mixing childhood images with witty one liners. And if you’re after something a little more subtle then check out the simple yet effective slogan tees from Etre Cecile or Opening Ceremony. Get shopping and snap up one of our top 30 picks by clicking through the gallery above…
Shopping by: Sophie Hooper
Writing by: Hannah Davidson