The 7 Best Places To Go Shopping In Rome: An Insider's Guide To The City's Fashion Hotspots

30 March 2014 by

GALLERY >> Let Eleonora Guide Your Through Roma's Top Shopping Spots >>

1. Fendi

'In Largo Goldoni, between via Condotti and via del Corso. This Palazzo was originally owned by the aristocratic family Boncompagni Ludovisi. It was built at the end of the 19th century by the architect Gaetano Kock.  It is the largest Fendi in the world, completely renovated by Peter Marino. On the first two floors you’ll find shoes, bags, purses, clothes, scarves and coats. On the higher levels there are fur labs and design studios. Sometimes Carla Fendi invites friends to concerts on the main floor.'

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2. Ermanno Scervino

'The boutique opened last May in via del Babuino 97.  I love the red Murano glass chandelier in the main salon. Many people love Scervino’s leatherwork, especially the parkas, but they also go crazy for the quilted jackets. Personally I like their jeans (skinny with silver decorations, but not too flashy) and colourful bags.'

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3. Gente

'Gente is considered the Italian version of Parisian concept boutique Colette. Lanvin, Givenchy, Dolce & Gabbana, Jil Sander, Miu Miu, Giambattista Valli and Dries van Noten are all present and correct. They have several shops in Rome, personally I prefer to visit via del Babuino, 77 or via Frattina, 69.'

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4. Bagheera

'This is another boutique in the residential area of Parioli (piazza Euclide 30).  They like to discover new designers, such as Federica Bachiddu who makes gorgeous capes (above), but they have the big brands too, like ACNE, Céline, Valentino and Yves Saint Laurent.'

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5. Lucia Odescalchi

'In a Renaissance chapel in vicolo del Piombo 17B you’ll find the atelier of Princess Lucia. The old church is part of the Odelscalchi Palazzo. Her jewels, believe it or not, aren’t too expensive (around 230 euros) because she occasionally uses silver, steel and semi-precious stones.'

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6. Acqua di Parma

'The cologne brand just opened in Rome last week in the beautiful setting of Piazza di Spagna 27. Kirei Studio are behind the archicteure, and when you enter you will notice the fragrance area, then in the second room another space that is totally blue called Mediterraneo where you can have a hand massage. At the end of the shop men can enjoy a shaving service as if they were in an old barber’shop. Visitors often love the idea of the Italian “barbiere”.'

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7. Laura Urbinati

'Laura is considered the queen of Italian swimsuits. Originally from Rome, she now lives in Milan but has two boutiques in Rome. Her collections are really fresh and now include beach bags, sandals, graphic skirts and hats. Her shops in Rome are in via dei Banchi Vecchi, 50/a (near Piazza Navona) and in via dell’Oca, 48 (near piazza del Popolo).'

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Next week sees the launch of the V&A museum's spring exhibition, The Glamour of Italian Fashion, and to celebrate GraziaDaily has tapped the address book of Rome’s foremost shopping expert, Eleonora Attolico. Not only is Eleonora a local journalist who writes for the likes of Vogue Italia and L’Officiel, but she has set up a business, Grand Tour Shopping, where she personally caters to the individual needs and wants of anyone who cares to discover the impressive world of Made in Italy. She is also the official personal shopper of Hotel Cavalieri (Waldorf Astoria Group), taking her clients to ateliers, showrooms, concept stores, galleries and hidden addresses. Upon request, Eleonora - whose father was the Italian ambassador in London during the 1990s - will take you to Palazzo Attolico, near Piazza Navona for food or cocktails. So you can see why we want to know her top shopping secrets. Scroll through the gallery to discover Eleonora’s Roman hotspots…

For more information regarding the V&A exhibition visit:

To find out more about Eleonora's bespoke services visit:


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