25 January 2013 by

Say Whaaa? Nicola Roberts Is The New Face Of Dulux Paint!

Oh to be a celebrity. Inundated with offers from companies who want to use your face to promote their products. Take Nicola Roberts for example, who is the new face of, wait for it… DULUX PAINT. Not the whole range, just of their indigo paint which Dulux – and a team of experts - have predicted will be the colour of 2013.

In the promotional shots Nicola has been painted with indigo paint AND is wearing a dress that is indigo in colour AND she is standing against an indigo wall, she even has on some indigo eyeshadow. You can see where they’ve gone with this idea but we’re not sure it will catch on. Imagine trying to paint yourself a top at home, the mess would be horrific.

Louise Smith, Dulux Senior Global Colour Designer, explained why they had chosen to work with Nic, 'Indigo adds a surprising, elegant strength and shows you are quietly confident with colour, which is why we felt Nicola would be the perfect ambassador for Indigo Night; an advocate of being bold with her natural colour and champion of colour in her everyday life.'

Nicola is currently tres busy with preparations for the Girls Aloud tour which begins in February. According to recent reports the band will split again once they have performed together, so if you want to see Girls Aloud you better buy a ticket – this could be your last chance.


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