Fancy shaking it up in the swim department and breaking away from the same old worn-out two-piece? Us too. Which is why we’re fully embracing a new wave of insider labels to match everybody’s unique poolside style. Whether heavy on technical construction and performance or purely perfect for an enviable holiday instagram diary, we have the top ten new brands to hit the beach in…
10 Hot Swimwear Labels You Need To Know This Summer
GALLERY >> Scroll through for the top 10 new swim labels we're diving into >>
1. IF YOU LIKE SPORTY, LOVE YOU'LL BETH RICHARDS
This Canadian luxury swimwear designer launched just under two years ago and has already been picked up by Net-A-Porter. We heart her swimsuit fabric version of a slogo tee and the covered-up crop-top styles – just the ticket for tomboys.
Available at [a href="http://bethrichards.com/">BethRichards.com[/a], [a href="http://www.selfridges.com">Selfridges[/a] and [a href="http://www.net-a-porter.com">Net-A-Porter[/a]
2. IF YOU LIKE SIMPLE, YOU'LL LOVE EPHEMERA
With major technical know-how and genius internal construction these minimal pieces are actually anything but. We’re into the twist-back bikini – think Helmut Newton and grab a giant sunhat.
Available at [a href="http://www.harveynichols.com">Harvey Nichols[/a]
3. IF YOU LIKE BUYING SEPARATES, YOU LOVE GIEJO
Like mix’n’match? Or simply need different sizes on top and bottom? Then New York-based label Giejo offers the raddest selection. Designed by Max Azria PR girl Gabby Sabharwal, from Barneys to Miley Cyrus, Giejo is notching up fans a-plenty.
Check out more at [a href="http://www.store.shopgiejo.com">store.shopgiejo.com[/a]
4. IF YOU LIKE BOHO, YOU'LL LOVE KIINI
Cyber-coloured crochet in one simple string style – it’s the kind of statement poolside posing was invented for. Dree Hemingway is already a fan of these handmade pieces from the hip New York label.
Cara D and Chelsea Leyland in Kiini - you can get similar styles right now at [a href="http://www.avenue32.com">Avenue32.com[/a]
5. IF YOU LIKE ITSY BITSY, YOU'LL LOVE LARA VENTURA
Young Central St Martins grad Lara has seen her super-sexy triangle bikinis on London chicks Bip Ling, Suki Waterhouse and Eliza Doolittle We’re keen on the Aztec print ‘Ariana’.
Suki Waterhouse and Bip Ling are fans of Lara's little bikinis. Buy them at [a href="http://www.laraventura.co.uk/beachwear">LaraVentura.co.uk[/a]
6. IF YOU LIKE CROCHET, YOU'LL LOVE LISA MAREE
So it’s not the most practical, but it is the most pretty. The crochet swimwear and cover-ups that this label from Oz provides for Net-A-Porter, Free People and more have hot hippy days written all over them.
Right now you'll find Lisa Maree on [a target="_blank" href="http://www.nastygal.com">NastyGal.com[/a], [a target="_blank" href="http://www.freepeople.com">FreePeople.com[/a] and [a target="_blank" href="http://www.net-a-porter.com">Net-A-Porter.com[/a]
7. IF YOU LIKE SUBTLETY, YOU'LL LOVE MADE BY DAWN
Simple shapes with teeny girlish details like cheesecloth fabrics or soft frills on the back of a strap make these minimal swim pieces dreamy but oh-so-wearable. Nicole Richie first alerted us to the label when she wore a cornflower blue crop top with denim shorts in St Tropez.
MADE BY DAWN
Check out more at [a target="_blank" href="http://www.madebydawn.com">MadeByDawn.com[/a]
8. IF YOU LIKE BEING COVERED UP, YOU'LL LOVE MINNOW BATHERS
Toronto-based design duo Karen Donaldsen and Vanessa Warrack have seen their high waisted bikini on the bod of Solange, but we like the modern (but demure) cut of their cossies, too.
See the collection at [a target="_blank" href="http://www.minnowbathers.com">MinnowBathers.com[/a]
9. IF YOU LIKE POSING, YOU'LL LOVE N.L.P
Constructed of super-bright neoprene in directional silhouettes, this Aussie brand designed by Nikki Lee Penny isn’t for the beach-shy. Kim Kardashian has instagrammed herself NLP-clad on a speedboat in Thailand and you may well spot it a couple of times in Beyonce's videos...
Insta-fans include Jourdan Dunn (on set with Beyonce) and Kim Kardashian. Check out more at [a href="http://nlpwomen.com/">NLPWomen.com[/a]
10. IF YOU LIKE PRINTS, YOU'LL LOVE SWASH
The London-based duo’s painstakingly hand-drawn designs for ready-to-wear and accessories have a cult following, but now you can pick up their fresh patterns on swimwear. They’re a great alternative to worn-out digi-prints.
See more at BeachFlamingo.com and SaltResortWear.com