27 November 2012 by

Meet Marithe? + Franc?ois Girbaud – The Innovative French Fashion Duo Behind The Casualwear Of The Future

Marithé + François Girbaud is the brainchild of a French man and woman partnership who’ve come up with the hottest denim- led fashion brand on the block. Taking influence from US music and cinema, the designers started in the early 1970s by transforming hard-wearing materials like denim and cotton into directional fashion. Now, they’re famous for their chic casualwear with a distinct style twist.

Meet Marithé + François Girbaud – The Innovative French Fashion Duo Behind The Casualwear Of The Future

These easy-to-wear pieces always have a visionary cut or edgy detail to make them stand out from the crowd. The A/W 2012 collection features asymmetric-shoulder knits in bright shades, pastel polonecks, chic layering and military-style jackets in reworked denim and sheepskin. With a firm focus on eco-aware techniques, Marithé + François Girbaud has even come up with a new way to treat denim with laser and ozone instead of bleach or sandwash, saving precious water and eliminating chemicals. This helps your jeans to live longer, too – boosting anti-fade properties and creating innovative textile effects. Now this Wattwash™ treatment is the future of fashion! Visit www.girbaud.com

On 29 November, from 6-9pm, visit Marithé + François Girbaud at 107 New Bond St, London W1 (020 7495 2566), and bag 20% off! Plus there will be a trend talk by Grazia fashion editor Sophie Ferguson Jones, a live DJ and bubbly on the night. RSVP to maria.markwardt@graziamagazine.co.uk


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