Who doesn’t love to hate a good holiday Instagram? While scrolling through shots of your besties on tour is sure to have you seething with envy, those windows into summertime bliss can also inspire you to book your own jaunt to the sun. From Tulum to Tokyo, Sorrento to Sicily, Instagram has become the ultimate holiday porn.
It is of course a truth universally acknowledged that it never rains on an Instagram holiday. Flight delays, hotels from hell and dodgy meals are equally non-existent in Insta-land. The same applies for your holiday wardrobe – there’s no place for a baggy cozzie or last year’s stained white dress on Instagram. To ensure you gain the maximum likes and followers during your hols, you want to ensure your stream doesn't become annoying. No-one wants to see blurry shots of your sandals, or badly framed snaps of a night out. Equally 15 uploads of the same beachfront posted within hour are unlikely to win you any fans. What your followers want to see are edited, beautifully romantic images of far-flung destinations and stylish holiday outfits.
If you are looking for some tips on how to create your own envy-inducing insta-memories and how to pack for insta-chic, click through the gallery above and let Grazia’s Senior Fashion Features Editor Katherine Ormerod – a seasoned Instagram explorer – talk you through the basics in the gallery above!