Scandi Festival Style Hunter: Gothenburg's Way Out West Festival

14 August 2014 by

© Alisatair Guy

Click through our gallery of Scandi-cool stylistas...

© Alisatir Guy

The Swedes can't get enough of these backpacks from their homegrown brand Fjallraven

Available at [a target="_blank" href="http://www.asos.com/search/Fjallraven?q=Fjallraven">Asos[/a]

Folk is having a moment and this look on the right can be worn well into Autumn.

© Alisatir Guy

Silk bombers and long jersey cardis: the luxe way to layer up

© Alisatir Guy

A wide-brim felt hat brings a contemporary take on a '70s favourite, especially when twinned with coordinating super-soft knitwear

© Alisatir Guy

Choose a black bra to style-ise a slouchy white tank

© Alisatir Guy

Topshop have termed this look 'adorkable' - we couldn't describe these specs any better ourselves...

© Alistair Guy
© Alistair Guy

Repeat after us: backpacks, backpacks, backpacks (especially Fjallraven ones!)

© Alistair Guy

Racer-front tops are a minimal way to add to modesty to a bare midriff

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G.O.T. Khaleesi-style platinum braids + '90s choker and leather backpack = divine!

© Alistair Guy
© Alistair Guy

More backpacks!

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This tote is Acne of course!

© Alistair Guy
© Alistair Guy

Leather shorts: the luxe way to do festival-wear

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Clean and simple: sporty short-shorts and a plain white tee.

© Alistair Guy

It's all about the Olsen twin fave: round rimmed sunglasses

© Alistair Guy

Cheap Monday are another Swedish fave. Team these with a buzz-cut and you're good to go!

More round-rims sunnies and another printed Kaftan

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Add fringing and leather to simple black cotton but keep it low-key like these girls

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Sporty elastic trim keeps co-ord prints looking less saccharine

© Alistair Guy
© Alistair Guy
© Alistair Guy

Reminisce about P.E. lessons with a drawstring bag

© Alistair Guy
© Alistair Guy
© Alistair Guy

Grey. Jersey. Sporty. Nuff said.

© Alistair Guy

This little fine-knit top is a cute alternative to a cotton tee

© Alistair Guy
© Alistair Guy

Tan '70s suede with orange leather is a Mork & Mindy dream

How to enhance an angelic look? Braids, flower crowns and denim and white. Too much!

© Alistair Guy

A tad more '70s with some psychedelic print; teamed with light, white muslin it looks contemporary and fresh.

For the best in festi-spiration, we headed to Way Out West Festival in Gothenburg, Sweden. Where better to master how to upgrade this year's go-to look of fringed kimono + denim cut-offs. These stylish Swedes showcased a norm core mix of low-fi tees and sneakers, skater skirts and utilitarian backpacks teamed with minimal black silk slips, slouchy shirts and '90s racer-front tanks. This look works from city to festival and boy do we like!

Click through our gallery of the best looks above, lensed by Alistair Guy


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