Gucci is one of the most prestigious luxury brands in the world, and although now owned by French brand giant PPR it seems Guccio’s great granddaughter, Victoria Gucci-Losio is still very much flying the flag for her family’s fomer brand – albeit it in a very unique way.
Victoria, now a successful stylist and blogger, has decided to make use of her family’s enormous collection of vintage Gucci pieces, and is loaning it to stylists for magazine editorial shoots – and although her archived pieces aren't available to purchase it already is making waves in mag-land, with an Opening Ceremony shoot already under her belt. We reckon this girl’s got serious fashion entrepreneurial potential! With nothing for sale, and the collection being used purely so as not to waste it in her mother’s walk-in, it seems fashion stories are becoming the new museums!
Victoria's Gucci jewellery in Opening Ceremony's Annual
Grazia spoke exclusively to Victoria this week about her new enterprise…"I have been working in fashion for various publications doing freelance styling jobs over the last two years. I was helping my mother clear out her wardrobes when I realised there was a whole walk in closet full of amazing vintage Gucci pieces. I thought - this should not be hanging in a closet! So I created the website in order to showcase the collection by using it for fashion shoots”.
See Victoria’s brand new website BPVG Moda hereto see more of her incredible collection…