Blimey! Calvin Harris Poses In His Pants For Emporio Armani Campaign

If you'd told us in 2007 that in 2015 Calvin Harris would be fronting an underwear campaign for Emporio Armani, we'd have had you sectioned, no questions asked. And yet, here he is doing just that. Hello Calvin Harris!

The 31-year-old is making his debut for the brand's Spring/Summer 2015 range, after being announced as the world's highest paid DJ at the end of last year. We'd say he missed a trick by not modelling for Calvin Klein instead (Calvin's Kleins?), but seeing as we've just decided that he's our future boyfriend we wouldn't want to cause any offence.

Speaking about the campaign in December, Calvin said: 'It’s incredible to be working with Mr Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs.'

Giorgio Armani himself noted that Calvin was 'capable of attracting the masses' and deemed him 'sincere' and 'dynamic'. He added that, 'Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.'

He's certainly engaging us in these GIFs. Hubba hubba...

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