Osman's Fashion Evolution
Innovative cutting and masterful drapery are the signature features of this London designer. Arguably, many trends that appear on catwalks and in shops around the world originated in their pure form at London Fashion Week, and this is one designer certainly responsible possibilities of drapery on the fashion agenda. Osman works away quietly, his name better known to design enthusiasts rather than celebrity followers. His colour palettes have always been muted, and his SS10 collection took this principle a step further with a bold collection all in white. He is a skilled tailor, and his pieces all have a precise structure, upon which the drapery is built.
Osman Yousefzada is has steadily been climbing the rungs of the ladder that leads to the fashion establishment since he was a little boy in Birmingham, sewing with his mother, who ran a couture dress making business. The next milestone – studying at Central Saint Martins, was followed by the launch of his eponymous label in 2005. He received acknowledgement from the industry by way of a design award nomination for Design of the Year in 2007, and with his capsule range of dresses for Spanish High Street chain Mango, which was sold in 35 countries. By 2009 he had a manufacturing licence with an Italian firm under his belt, and continues to grow in confidence, season on season. Some of his best known customers include Sarah Brown and Samantha Cameron as well as stars like Thandie Newton.