Marni's Fashion Evolution
The word arty has sprung to the lips of more than a couple of critics when describing this eclectic Italian label. Its elegant-with-a-healthy-dose-of-fun aesthetic appeals to women of all ages. Indeed the flatteringly cut separates in muted colours would make ideal attire for a glamourous granny as well as a younger girl with a taste for luxury. With abstract prints, swishy volume rather than sexy and tight fits, delicious over-sized cardigans, big squishy hats, delightful drop-waisted dresses, Marni reminds us of the wardrobe of an eccentric yet enchanting heroine of a period drama or the most fashionable art teacher in school in a posh neighbourhood.
The name Marni originally belonged the furriers run by Gianni Castiglioni's family; - the husband of head designer Consuelo Castiglioni. Nowadays the label, although still family run with Gianni as CEO and the couple's daughter Carolina operating the online store is renowned for many other materials than fur, which does still feature. The brand, which was launched in 1994 with menswear following in 2002 can be bought in New York as well as its home country and counts Julia Roberts, Diane Kruger, Amber Valletta, Kirsten Dunst, Maggie Gyllenhaal, Helena Christensen among its clientele.
2012 has seen Marni's popularity surge to even greater heights, with the pastel-tinted jumbo-floral collection for Spring 2012 turning out to be one of the biggest hits of Milan fashion week, followed by a high street smash hit collaboration with Swedish retail giant H&M - it sold out within hours. How fab!