Marios Schwab's Fashion Evolution
Body conscious silhouettes and metallic appliqués became this designer's calling card in SS 2007 but since this time Schwab has continued to develop his technique, moving into more adventurous use of draping and pleating, mixing his fabrics in single garments and experiementing with bold silhouettes. His clothes appear serious rather than conceptual but never frivolous. He's championed by the more cerebral figures in the fashion press, and has seen his pieces featured in the pages of American Vogue, Bazaar USA, French Vogue, Russian Vogue, British Vogue, i-D, Self Service, V Magazine, Another Magazine and Dazed & Confused.
Only two years after the launch of his label and not long since completing his MA at Central Saint Martins he held his first solo on-schedule show after just two seasons with Fashion East - the initative that offers the most promising of the new designers the chance to show their collections in a group catwalk show at London Fashion week. Marios hasn’t look back since, and his main line collection is stocked in Browns in London, Maria Luisa in Paris and Barneys in New York, as well as denim and footwear lines, a recent diffusion line for Topshop, and a luxury accessories collection in collaboration with Serapian.
The Greek-Austrian designer has many high profile supporters, including Colin McDowell and has been likened to 'the next Alaia, Tom Ford, Proenza, and Posen' and worn by such discerning celebrities as Kate Moss, Hilary Duff, Kylie Minogue, Thandie Newton and Clemence Posey. He's been awarded Best New Designer at the British Fashion Awards in 2006. In 2007 he was the winner of the Swiss Textiles Award,an occasion he has described as a career highlight. He was head designer for the ill-fated revamp of NY label, Halston, for a couple of years with movie mohgul Harvey Weinstein at the head, the label has since closed, a defeat which has not dented his professional reputation though - his dresses are as desirable as ever.