Louis Vuitton's Fashion Evolution
The most directional of his three labels, Louis Vuitton by Marc Jacobs presents the fashion world with a distinct vision twice a year in Paris. His collections always make the front pages featuring the label's premium priced bags prominently on the runway. Often taking streetwear or utilitarian garb as a reference point, Marc Jacobs "master of the mash up" reworks his inspiration into a super-deluxe version.
He took the reins of this long-established luxury luggage business in 1997 and turned it into one of the highlights of Paris Fashion week with the launch of its ready to wear line. Since then, as well as trends in womenswear, under Jacobs' watch the bags themselves have undergone a fashion epiphany due to collaborations with modern artists Steven Sprouse (grafitti pattern) and Takashi Murakami (little cartoons) reinventing the luxury leather trunks and handbags for the twenty first century and making them into one of the best selling and most copied in the world.
Founder of the company, Louis Vuitton began manufacturing trunks in Paris in 1854, and the company he started has become one of the world's most famous makers of luxury goods. The beige-on-chestnut monogram, "LV" was created by his son Georges to counter widespread copying of Vuitton patterns. The logo is instantly recognisable, synonymous with wealth and glamour and thought to be one of the earlest examples of the 'designer label'.