DSquared2's Fashion Evolution
Jeans, miniskirts, ball dresses crafted from unusual fabrics (think orange PVC or tinfoil-like lame) formal and casual styled together, giant socks, caps, badges and bits galore. Detailing, it is roundly agreed is a forte of this hip, youth-obsessed Milan label.
The DSquared2 shows are famous among fashion insiders for their lightness of touch and party atmosphere. One season models might mince along clutching paper cups form Starbucks, another year, they might swing bottles of bud along the catwalk. Unpick the showy styling and the campy props though, and you’ll find item after item of wearable, hotly desired casual and party clothes.
The design duo behind the brand, Dan and Dean Caten are equally famous for their ability to make their after-parties as hot a ticket as their lively shows. The pair are brothers, identical twins from Canada, now based in the Italian fashion capital. They’re happy for the world to view them as a two headed single entity. “We’ve always done things together and don’t like being separated. When we went for our first designer job, aged 19, we said “We’re a package; it’s not one or the other”
DSquared2 have designed stagewear for Madonna, are admired as the undisputed kings of menswear and once had thier pop star friend Christina Aguilera strip the clothes off the models at the end of a show to create a bit of a talking point.