With more grey wool than you can shake a geography teacher’s wipeboard pen at, Zara’s new autumn/winter campaign is definitely for the directional high street shopper. Forget girlish prints or easy peasy frocks, the Spanish super-store has taken a very high fashion take on the season’s trends, not eschewing some of it’s trickiest, because, well, you’re willing and able, right?
Julia Nobis, Mijo Mihaljcic and Ine Neefs star alongside a freshly coiffed Edie Campbell debuting a new short blonde shaggy ‘do. You will remember we’ve only seen of her late with a black mullet in the other campaigns she’s collected for A/W’14.
The forward thinking nature of some key pieces – like the strapped leather shell top, chunky monk brogues or slate-coloured utility jumpsuit – have caused fashion eds to jolt out of their holiday slumber and into action. You can’t usually get this kind of thing at this kind of price, but here it is.
Leopard print features heavily – as it does on the runways with Celine, Saint Laurent and Givenchy – and they’ve got the new take on sports-luxe just right: pieces like the plastic mini-mac or red hoodie look genuinely functional as apposed to only fashionable. Straps appear to be a detail-du-jour for the label, with ties fastening dresses, jackets, shoes and more – each one adds a certain utilitarian vibe to the most elegant of classics. And of course, the brand famed for the outerwear expertise hasn’t disappointed. We expect the tomboy blazers, sharp trench coats and D-loop belted crombie to fly outta stores faster than you can ‘Should I get the kittens heels, too?’, but until they drop in store (V soon), we'll be snaffling these bits...