Mother-daughter modelling duo Amber Le Bon (23) and Yasmin Le Bon (48) have landed a joint ad campaign for Monsoon, following in the footsteps of previous Monsoon supers Rosie Huntington-Whiteley, Lily Donaldson and Alessandra Ambrosio.
The magical campaign is making us dream of summer as it is shot in Rajasthan, India and there are floaty kaftans, sandals and paisley. C'mon summer... hurry up. It is a textbook boho Monsoon ad campaign and was shot in the same location as the brand's original 1974 campaign.
So what's the occasion for this super nostalgic campaign? The mother-daughter duo are the face of the Limited Edition Heritage Collection, which celebrates Monsoon's 40th Anniversary. They have certainly gone all out to celebrate their big birthday bagging one of the original super models Ms Le Bon.
Can you BELIEVE she is 48? Talk about yummy mummy. She's not the only original super taking over the High Street, as Helena Christensen modelled for Boden, Christy Turlington for Esprit and Cindy Crawford modelled for C&A.
Of course Yasmin and Ambs aren't the only ones keeping it in the family, as there have been lots of mother-daughter fashion pairings of late. Victoria’s Secret model Alessandra Ambrosio starred in London Fog’s adverts with her daughter Anja, and Cindy Crawford and her daughter Kaia Gerber who starred alongside Crawford’s mother for JC Penney’s Mother’s Day campaign earlier in the year. Who could also forget the Jerry Hall and Georgia May Jagger campaign for Sunglasses Hut?
Which mother-daughter combos would you like to see next? See the best family campaigns in the gallery below...