When you've recruited the most beautiful people in the world for your campaigns, where better to look for some fresh blood than within your own staff? For Karl Lagerfeld's latest menswear campaign he has promoted within, and chosen his bodyguard and assistant of 14 years, Sébastien Jondeau.
But before you think Karl has lost his Chanel marbles, we aren't talking about a rough around the edges, hurly bodyguard. Karl Lagerfeld's staff is a chiseled, model army - and Monsieur Jondeau is no exception. So it's hardly a massive surprise that he is modelling the autumn/winter 2013 campaign for Lagerfeld's eponymous label, shot by the designer, wearing a V-neck under his suit.
As Karl's assistant and bodyguard for over a decade we imagine he's had his number of bizarre requests - how many Diet Cokes must he have fetched? But he is also a model fill in, as he has walked in Chanel catwalk shows, ridden a motorbike with Georgia May Jagger and played a boxer in a Karl Lagerfeld short film with Keira Knightley. Err can you say Job perks?
You can't see his face, but that is his bicep with Keira Knightley in 'Once Upon A Time'
So what do we know about Jondeau? Well number one he is hot - really, really hot (Karl doesn't do ugly). Two he has modelled naked with Lara Stone in the 2011 Pirelli calendar. Three he is an Instagram fan, regularly posting selfies on private jets and in front of the ocean. Sadly there are no pictures of Choupette. But prepare to learn more about Mr J as on Karl.com it says 'Discover Sébastien Jondeau… Soon.'
The 38-year old said to WWD: 'I spend all my time with him. He’s my boss and I respect him.' When asked if he would go to any length to protect the designer in the event of danger, Jondeau said 'Of course, to the end. I have no limits, to protect him at least.' So he's not ditching the day job just yet then.