Who Is Binx? All You Need To Know About Balmain's New Campaign Girl Joining Cara Delevingne & Jourdan Dunn

03 July 2014 by

Binx (far right on floor) with Cara and Jourdan in Balmain's Autumn/Winter 2014 campaign, styled by Katie Grand and photographed by Mario Sorrenti

Back in February Grazia magazine alerted you to the potential career trajectory of model Binx – we predicted big things for this fresh face and BOOM, here it is: the Tennessee tomboy is part of Balmain’s fashion army for autumn/winter 2014. Following in the footsteps of previous campaign girl and Olivier Rousteing favourite, Rihanna, Binx (or Leona Walton, if you want to know her full name) has joined an elite, leather-clad team including Cara Delevingne and Jourdan Dunn.

Check out Binx on instagram @binxwalton - we love the snap from mother's day (bottom left), striking a pose with her mum [Instagram]

One of her first major moments was thanks to Marc Jacobs; the skateboarding, football-loving, hip hop dancing 17-year old walked two seasons in a row and has since picked up international shoots across the likes of Vogue, i-D and LOVE and walked for Chanel, Prada and many more. Binx, who is signed to Next Model Management, currently stars in both Fendi and Bottega Veneta’s lookbooks for Pre-Fall, and before Balmain the not-so-small matter of being chosen for a Celine S/S'14 campaign presented itself.

Binx on the A/W'14 runways: Chanel, Stella McCartney, Celine and Saint Laurent [Catwalking]

If you’re wondering where the nickname comes from, it’s thanks to her brothers' fondness for calling her Jar Jar Binks, after the Star Wars character. We’re not sure how fair this comparison is…

‘I have good bone structure but I don’t ever think of myself as this beautiful girl,’ she said to i-D, ‘My sister was always gorgeous, she had the perfect hour glass figure, but I was just hanging out with my brothers [puts on deep voice] like “yo, what’s up”. If four years ago you told me I was going to be a model, I would’ve laughed in your face.’

Scouted at age nine, you think she may have had an inkling of a future path outside of the football arena, but Binx waited three years to get in touch with AMAX owner and founder Cherylann Stephens. Thank goodness she didn’t throw the business card out, the force is strong with this one.


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