Maison Martin Margiela for H&M launched on Thursday and as with every one of their designer collabs, the queues stretched down Regent Street.
The label is best known for unconventional clothes, such as oversized silhuoettes, fabrics used inside out and clothes made from home furnishings. He once made jewellery from ice cubes - see we told you Margiela is all about extreme fashion.
We thought the best-selling outfits of the H&M collab would be the coats/ jackets that the label is loved for. That and it would give everyone the chance to use use Kanye's line "What's my jacket, Margiela?" But an unlikely avante garde item is the getting the most attention - the nude sleeved top with a printed black bra over the top.
Mena Suvari wore the top to the launch party of the range in New York and it has also been spotted on Zara Martin, Sunday Girl, model Hanne Gaby Odiele and others. Other celebs however have opted for safer looks from the collection, staying away from the 'I'm out on the street in nada but my bra' look. Kanye West went for a tan overcoat and Selma Blair wore a black LBD to the launch party.
Would you brave this risque MMM underwear as outerwear look?