19 November 2013 by

When Grazia Met Alexa Chung: Inside Our Big Fashion Issue Shoot

Alexa Chung is the style icon who's spawned a thousand imitators. Since landing the gig of presenting T4's Popworld back in 2006 there's barely been a week when the fashion queen hasn't topped a best-dressed list (or three). In the latest issue of Grazia, our Big Fashion Issue in fact, we speak to Alexa about turning 30, work insecurities and how strange it is to see someone steal her style. Pick up your issue now to read the interview by Francesca Babb in full, but in the meantime, you can browse all our Alexa Chung Week content on Grazia Daily, from a fashion timeline and friendship map to her hairvolution and style rules...

A mere couple of weeks ago, the fashion team jetted off to New York City to shoot, Miss Fashion herself, Alexa Chung.

On a slightly cold yet glowing New York day, the team shot throughout one of the city’s trendiest hotels, The Standard Highline Hotel set in the Meatpacking district. The theme was all very London girl in New York and the choice of clothes reflected this, as Senior Fashion Editor, Gemma Hayward explains: ‘We decided to put Alexa in designers that show at London Fashion Week as we like to champion these designers as much as we can and it seemed the natural thing to do as Alexa is an ambassador for the British Fashion Council.’

The Standard Highline Hotel is a testament to modern architecture with flashes of mid-century decadence. From the glass panelled exterior to the hotel’s famous wooden cladded Boom Boom Rooms which plays host to the MET ball after-party no less, was the perfect back drop to the shoot. As Gemma continues, ‘The hotel location was modern and I wanted to the clothes to reflect the location. I chose pop-art colours and modern, unfussy silhouettes like shift dresses and shirts.’

As a fashion magpie, Alexa was very much caught up in the fun atmosphere on set and as Gemma explains, ‘Alexa was game about trying on the different possible looks for the collections. She particularly liked the selection from Richard Nicoll and Jonathan Saunders and fell in love with the Manolo Blahnik block heeled shoes.’

With the team keen on capturing the skyscraper lined cityscape as a back-drop it meant a lot of outdoor shots so the hairstyle had to work with the wind, so a tousled option worked well. For the make-up it was all kept very fresh, soft skin and minimal makeup kept her look naturally beautiful.

Aside from the hotel locations, we took to the streets to shoot the part TV star, part fashion icon and *fun fact alert* ended up shooting just outside the bar which inspired the film, Coyote Ugly. We will not be drawn on whether we ended the night there…

For more on Alexa, visit our Alexa Chung Week page!


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