Backstage At LFW: Holly Fulton Talks Us Through Her Autumn Winter 2014 Collection

15 February 2014 by

We went backstage at Holly Fulton this morning, to chat to the designer as soon as she stepped off the runway. For her Autumn Winter 2014 collection she played with her signature, statement accessories, with Pop Art bags and shoes appliqued over the simple silhouettes. Business women were her inspiration, with models wearing below-the-knee skirts n' glasses, carrying mini briefcases. Read below for Holly's guide to the collection...

1. The inspiration was a strong business woman...

[Instagram: Grazia_live]

Holly Fulton said to Grazia Daily: 'It was very much about a business woman and strong business women. I think as a designer, how you balance being a designer and running a business is very much at the forefront of my mind. I started looking at a lot of silhouettes and larger jackets - all very 90s. The idea of a huge camel coat really appealed to me. I'd never played with that colour before, as I usually use bright colours. I wanted to really tone it down, so it was much more subdued and give a much more luxe, expensive feel to the whole thing.'

2. A line up of twisted ponies...

[Instagram: Grazia_live]

Each model sported a slick twisted pony, with an extreme side parting. The look was created using L'Oreal's Studio Line & Elnett.

3. It was all about the shoes...

[Instagram: Grazia_live]

This was the first time Holly had shoes made specifically for the collection, which were referenced on the appliquéd dresses. Holly said: 'The shoes were done for us and it was nice to have them done specifically for us.' Backstage there were plenty of shoe dramas (and one stumble on the runway), with models rushing to find missing heels. It took FIVE people to squeeze one model out of her leather boots.

4. Hands are Holly's latest obsession...

[Instagram: Getty]

Holly explained the hand print: 'Hands are a motif that I collect. My mum said to me when I was young that hands are the most important thing about a person's body so I'm always really fascinated by them.'

5. The real meaning behind the exclamation marks...

The shoes and clothes were covered with exclamation marks, which Holly explains were in fact inspired by the Stock Exchange and the idea of stop symbols.

6. Bigger is always better...


As for the magnified prints, Holly said: 'I love big things! I love pop art and the idea of big things always appeal to me.'

7. Holly was still making changed to the collection at 2am..

[Instagram: Grazia_live]

So how stressful was the build up to the 11am show? Holly told Grazia Daily: 'I was still working at 2am - I always do things to match so if I like something better we can always do that at the last second. It's the best way to do it, I wouldn't want to have it not right. We were still doing finishing touches this morning - jewellery was left to dry off at about 1.30am.' How does she handle the pressure? Holly said: 'I don't believe in panicking, so if things do go wrong, which they inevitably will, there's no problem, you just find a way round it. Sometimes that's when the best things evolve.'

8. Rosie Tapner was the main model...

[Instagram: Grazia_live]

Rosie Tapner is one to watch this season, as the 17-year-old school girl already has campaigns with Topshop, Balenciaga and Selfridges. Rosie closed the show walking arm in arm with Holly, giggling down the catwalk.

9. Hollie May Saker does a mean Cara Delevingne impression...


We spotted Hollie May Skater backstage, pulling some excellent Cara Delevingne faces. As she was leaving she pounced onto Holly's back and gave her a massive bear hug.


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