01 May 2013 by

What Can We Expect From J.W. Anderson’s Debut Versus Versace Collection?

J.W. Anderson's moodboards for his first Versus collection

He’s a man who loves and hates the internet in equal measure, but we’re pleased that London-based designer J.W. Anderson has chosen to share a daily stream of visual hints about his upcoming Versus collection via Twitter. When Donatella Versace’s plans for sister line Versus was first announced in November last year, we were duly excited. The new format following Christopher Kane’s three year tenure at the Italian powerhouse is to snaffle the talents of one young, cool talent after another for each and every capsule mens and women’s collection – the first being LFW’s hot ticket,  J.W. Anderson. ‘V excited,’ says Alexa Chung on J.W. Anderson’s Instagram. Not as excited as us Chungster…

J Dubs' retro logo and branding inspiration 

It’s now only 13 days until all is revealed at a presentation in NYC, so how will J Dubs (as he’s fondly known amongst fans) bring his cerebral spin to such an ultra-feminine line? Well, rather than going wildly off-brand, Jonathan, according to his Twitter feed, has been rifling through the Versus archive: retro logo pattern-work (no one does repeat branding quite like the Italians) and previous ad campaigns from the 1990s, in particular.

J.W. has posted numerous Bruce Weber Versus ads from the '90s

Bruce Weber, who shot previous  has been an influence for the envelope-pushing designer and backstage at the last Versace show he revealed, 'It's all about the relationship between a boy and a girl, a girl and a girl, a boy and a boy. Purity.'

Patent finishes and clean lines... is this the new Versus via old Versus?

In terms of literal clothing references, we’ve noticed a few dashes of patent leather and PVC – something that Anderon’s deft hands could certainly turn from fetish to fantastically, and understatedly, cool. There are simple lines – like a slightly shunken t-shirt or lace-trimmed A-line mini skirt, and also white denim.


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Paul Milana (Wed May 15 16:38:28 BST 2013): Why isn't Donatella designing the stuff herself? Its all become a bit boring when huge mega labels have to jump on the bandwagon of the new established labels rather than to generate exciting new ideas in-house themselves. Also, what's with all the hype about a collaboration with K-Way? The K-Way brand in naf and generic and was regarded as dork-wear when I was young in Canada. Versace is supposed to be a global fashion powerhouse. Design your own waterproof and don't leech off the already established brands. Me thinks the Versace brand has run out of steam :(