06 February 2014 by

Welcome To Miami! See Rita Ora's Spring 2014 Material Girl Campaign

Rita Ora in Miami for Material Girl Spring 2014

[Material Girl]

Rita Ora's latest campaign for Madonna's Material Girl line has been revealed. Shot in Miami, the Spring 2014 pictures show Rita hanging out in a series of bold prints and body-con looks.

Rita Ora in Miami for Material Girl Spring 2014

[Material Girl]

In one photo Rita smoulders in front of the Miami Beach sign - all Marilyn hair and red lips - as she sports a retro monochrome jumpsuit. In another she's perched on the bonnet of a Miami Vice style ride wearing an Aztec-print crop top and pencil skirt. In a third snap she dons a 'PEACE LOVE' statement midi and a more ruffled hairstyle. The pictures basically look like the best holiday snaps of all time.

The brand promises there are even more pictures of Rita hanging out in the city to come, including some taken by the Welcome to Miami sign, Ocean Drive and the Raleigh Hotel pool.

"I don’t think there are any rules in the fashion world," says Rita. "And Material Girl is wonderful way to really express yourself."

Rita Ora in Miami for Material Girl Spring 2014

[Instagram]

Rita met Madonna for the very first time at the 'Sound for Change' concert at Twickenham in June 2013, before being announced as the face Material Girl in later that month.

"Rita Ora is fearless when it comes to fashion and expressing herself," says Madonna. "We love her personality and think she perfectly embodies the spirit of Material Girl."

Rita Ora for Material Girl

[Material Girl]

The singer starred in a London shoot for the Fall 2013 line last year. Showing off the collection of pattern leggings and logo dresses, she posed for pictures outside Buckingham Palace, the London Eye and Piccadilly Circus as well as while travelling by a double decker red bus.

"The campaign was really good fun to shoot," Rita told Grazia at the time. It expressed me as a Material Girl from the perspective of being a 22-year-old from London and being a fan of music."

Material Girl was launched by Madonna and her daughter Lourdes in 2010. The first campaigns starred Kelly Osbourne and Taylor Momsen in leather studded looks with bold pink accents. 

[Material Girl]

Georgia May Jagger was Rita Ora's predecessor starring in a Hollywood campaign. It showed her sipping on pink milkshakes and posing at an in In-N-Out burger as well as roaming the Hollywood hills and hanging out at Rodeo Drive, all while wearing a series of colourful and floaty dresses, trousers and jackets.

[Material Girl]

The Material Girl Spring 2014 collection will hit Macy’s in the United States, The Bay in Canada and Myer in Australia in March.

Until then, check out Rita Ora's more stylish moments... 

© Getty Images

Rita Ora at the Take-Two E3 Kickoff Party - June 9, 2014

© WireImage

Rita Ora at the Capital Summertime Ball - June 21, 2014

© WireImage

Rita Ora at Day 1 of the Glastonbury Festival - June 27, 2014

© GC Images

Rita Ora at Glastonbury Festival - June 27, 2014

© Getty Images

Rita Ora performs on stage during the Donauinselfest - June 29, 2014

© WireImage

Rita Ora Showcase - July 3, 2014

© WireImage

Rita Ora at the Michalsky Style Night - July 11, 2014

© GC Images

Rita Ora leaving the Wyndham Grand Hotel - July 13, 2014

© Getty Images

Rita Ora performs on stage during BBC Radio 1's Big Weekend - May 25, 2014

Rita Ora lands at Heathrow airport e on May 17, 2014

Rita Ora poses at the Belvedere Vodka's Cannes party May 16, 2014

Rita Ora arrives to the Belvedere Vodka's Cannes party on May 16, 2014

Rita Ora is seen arriving in Nice for the 67th Annual Cannes Film Festival on May 16, 2014

Rita Ora seen leaving Sony HQ on May 14, 2014 in London.

Rita Ora heading to promote her new single 'I Will Never Let You Down' at Capital Radio on May 11, 2014

Rita Ora performs on stage at Heaven at G-A-Y on May 10, 2014 in London.

Rita Ora attends Gabrielle's Gala at Old Billingsgate Market on May 7, 2014 in London.

Rita Ora at annual 'Gabrielle's Gala' fundraiser on May 7, 2014 in London.

Rita Ora is seen at the after-party for The Costume Institute Benefit Gala on May 5, 2014

Rita Ora at the 2014 'Met Ball' on May 5 in New York.

Rita Ora visits 106 & Park at BET studio on April 30, 2014 in New York City

Rita Ora attends Paper Magazine's 17th annual Beautiful People Party on April 25, 2014 in New York.

Rita Ora attends the Rimmel London press preview at The Mercer Hotel on April 24, 2014 in New York.

Rita Ora arrives at the 2014 MTV Movie Awards at Nokia Theatre L.A. Live on April 13, 2014.

Rita Ora attends the preview of The Glamour of Italian Fashion exhibition at the Victoria & Albert Museum on April 1, 2014

Rita Ora steps up the runway before the Moschino show as a part of Milan Fashion Week Womenswear AutumnWinter on February 20, 2014.

Rita Ora attends The BRIT Awards 2014 at 02 Arena on February 19, 2014 in London.

Rita Ora attends the Elle awards at one Embankment on February 18, 2014 in London.

Rita Ora arrives at the 56th GRAMMY Awards at Staples Center on January 26, 2014.

Rita Ora attends the Roc Nation Pre-GRAMMY Brunch presented by MAC Viva Glam at Private Residence on January 25, 2014 in Beverly Hills.

Rita Ora attends Playboy's 60th anniversary issue party hosted by Marc Jacobs and Kate Moss at The Playboy Club on December 2, 2013 in London.

Rita Ora poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013 in London.

© Getty

Rita Ora in Ermanno Scervino at Harpers Bazaar 'Woman of the Year' awards - 05 November 2013

© Getty

Rita Ora at the Teen Awards - 3 November 2013

© Getty

Rita Ora out and about in London - 4 November 2013

© Getty

Rita Ora in Calvin Klein at MTV EMAs - 10 November 2013

© Getty

Rita Ora in Donna Karen Atelier at the Angel Ball, New York - 29 October 2013

© Getty

Rita Ora out and about, New York - 30 October 2013

Rita Ora out and about, New York- 18 October 2013

© Rex

Rita Ora out and about in New York - 17 October 2013

Rita Ora in Maison Martin Margiela in New York - October 2013

© Getty

Rita Ora at Rimmel 180 Birthday Bash - 10 October 2013

Rita Ora in Karl Lagerfeld jacket at Mademoiselle C screening at Paris Fashion Week - October 2013

© Getty

Rita Ora at Chanel at Paris Fashion Week - October 2013

© Rex

Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

© Rex

Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora out and about in London - 27 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora at Party In The Paddock - June 2013

Rita Ora at Parklife Weekender - June 2013

Rita Ora at Sony Xperia Access launch party - June 2013

Rita Ora wearing DJ by Dominic Jones necklace at Glastonbury- June 2013

Rita Ora at Glastonbury- June 2013

Rita Ora in Versace in New York - 25 August 2013

Rita Ora in Just Cavalli at Le Baron Club, London - 25 July 2013

Rita Ora out and about in London - 11 July 2013

Rita Ora out and about, London - 09 July 2013

Rita Ora in Topshop at the 2013 Fashion Retail Academy Awards - 2 July 2013

Rita Ora in Burberry and Black Score at Burberry at London Fashion Week - 18 February 2013

Rita Ora in Vivienne Westwood at The British Fashion Awards

Rita Ora at The British Fashion Awards 2012

In Marchesa at the MTV EMAs, November 2012

BBC Radio 2, London, November 2012

BBC Radio 1, London, November 2012

In McQ at the Mobo Awards, November 2012

Mobo Awards, Liverpool, November 2012

Bergdorf Goodman 111th anniversary celebration, October 2012

2012 MTV Video Music Awards, Los Angeles, September 2012

BBC Radio 1, London, August 2012

BBC Radio 1 Hackney Weekend, London, June 2012

New York, June 2012

Brit Awards 2012, London, February 2012

Topshop Unique AW12, London Fashion Week, February 2012


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