06 February 2014 by

Welcome To Miami! See Rita Ora's Spring 2014 Material Girl Campaign

Rita Ora in Miami for Material Girl Spring 2014

[Material Girl]

Rita Ora's latest campaign for Madonna's Material Girl line has been revealed. Shot in Miami, the Spring 2014 pictures show Rita hanging out in a series of bold prints and body-con looks.

Rita Ora in Miami for Material Girl Spring 2014

[Material Girl]

In one photo Rita smoulders in front of the Miami Beach sign - all Marilyn hair and red lips - as she sports a retro monochrome jumpsuit. In another she's perched on the bonnet of a Miami Vice style ride wearing an Aztec-print crop top and pencil skirt. In a third snap she dons a 'PEACE LOVE' statement midi and a more ruffled hairstyle. The pictures basically look like the best holiday snaps of all time.

The brand promises there are even more pictures of Rita hanging out in the city to come, including some taken by the Welcome to Miami sign, Ocean Drive and the Raleigh Hotel pool.

"I don’t think there are any rules in the fashion world," says Rita. "And Material Girl is wonderful way to really express yourself."

Rita Ora in Miami for Material Girl Spring 2014

[Instagram]

Rita met Madonna for the very first time at the 'Sound for Change' concert at Twickenham in June 2013, before being announced as the face Material Girl in later that month.

"Rita Ora is fearless when it comes to fashion and expressing herself," says Madonna. "We love her personality and think she perfectly embodies the spirit of Material Girl."

Rita Ora for Material Girl

[Material Girl]

The singer starred in a London shoot for the Fall 2013 line last year. Showing off the collection of pattern leggings and logo dresses, she posed for pictures outside Buckingham Palace, the London Eye and Piccadilly Circus as well as while travelling by a double decker red bus.

"The campaign was really good fun to shoot," Rita told Grazia at the time. It expressed me as a Material Girl from the perspective of being a 22-year-old from London and being a fan of music."

Material Girl was launched by Madonna and her daughter Lourdes in 2010. The first campaigns starred Kelly Osbourne and Taylor Momsen in leather studded looks with bold pink accents. 

[Material Girl]

Georgia May Jagger was Rita Ora's predecessor starring in a Hollywood campaign. It showed her sipping on pink milkshakes and posing at an in In-N-Out burger as well as roaming the Hollywood hills and hanging out at Rodeo Drive, all while wearing a series of colourful and floaty dresses, trousers and jackets.

[Material Girl]

The Material Girl Spring 2014 collection will hit Macy’s in the United States, The Bay in Canada and Myer in Australia in March.

Until then, check out Rita Ora's more stylish moments... 

© Getty

Rita Ora in Ermanno Scervino at Harpers Bazaar 'Woman of the Year' awards - 05 November 2013

© Getty

Rita Ora at the Teen Awards - 3 November 2013

© Getty

Rita Ora out and about in London - 4 November 2013

© Getty

Rita Ora in Calvin Klein at MTV EMAs - 10 November 2013

© Getty

Rita Ora in Donna Karen Atelier at the Angel Ball, New York - 29 October 2013

© Getty

Rita Ora out and about, New York - 30 October 2013

Rita Ora out and about, New York- 18 October 2013

© Rex

Rita Ora out and about in New York - 17 October 2013

Rita Ora in Maison Martin Margiela in New York - October 2013

© Getty

Rita Ora at Rimmel 180 Birthday Bash - 10 October 2013

Rita Ora in Karl Lagerfeld jacket at Mademoiselle C screening at Paris Fashion Week - October 2013

© Getty

Rita Ora at Chanel at Paris Fashion Week - October 2013

© Rex

Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

© Rex

Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora out and about in London - 27 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora at Party In The Paddock - June 2013

Rita Ora at Parklife Weekender - June 2013

Rita Ora at Sony Xperia Access launch party - June 2013

Rita Ora wearing DJ by Dominic Jones necklace at Glastonbury- June 2013

Rita Ora at Glastonbury- June 2013

Rita Ora in Versace in New York - 25 August 2013

Rita Ora in Just Cavalli at Le Baron Club, London - 25 July 2013

Rita Ora out and about in London - 11 July 2013

Rita Ora out and about, London - 09 July 2013

Rita Ora in Topshop at the 2013 Fashion Retail Academy Awards - 2 July 2013

Rita Ora in Burberry and Black Score at Burberry at London Fashion Week - 18 February 2013

Rita Ora in Vivienne Westwood at The British Fashion Awards

Rita Ora at The British Fashion Awards 2012

In Marchesa at the MTV EMAs, November 2012

BBC Radio 2, London, November 2012

BBC Radio 1, London, November 2012

In McQ at the Mobo Awards, November 2012

Mobo Awards, Liverpool, November 2012

Bergdorf Goodman 111th anniversary celebration, October 2012

2012 MTV Video Music Awards, Los Angeles, September 2012

BBC Radio 1, London, August 2012

BBC Radio 1 Hackney Weekend, London, June 2012

New York, June 2012

Brit Awards 2012, London, February 2012

Topshop Unique AW12, London Fashion Week, February 2012


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